Jo-Sef Cookies, a gluten-free cookie re-invented.
The Ask
Update packaging and give an old brand new life
The How
Research, Adobe InDesign, Illustrator
The Solution
”Tell the story”. The packaging captures the story of two parents who wanted to provide their celiac child with a delicious treat. All the ingredients are locally grown and the recipe was perfected in the kitchen of their Brooklyn home. I captured this by using a pattern of the farm the cookies were first baked on and rendered it in a children’s book style.