New Year, New You
A 6 touch, 6 week digital campaign to kick start the new year with a healthy challenge.
6 Week Challenge Email Campaign
The Ask
To create a 6 touch email campaign to inspire “Healthy Habits for the New Year”
The How
A/B Testing, Adobe UX, Photoshop, Illustrator, Development, Marketo
The Solution
“Healthy Habits for the New Year” was a campaign to reinvent the “New Year, New You” gimmick. The first step was designing eye-catching emails. It was important to ensure that the emails maintained a consistent design for recognizability, while also being unique and engaging enough to interest the reader.